7 Pricing Strategies for Small Businesses

It’s all about perceived value

By Chris Fulmer

At one time or another, we have all experienced the fear of being undercut by a competitor. If you haven’t faced this dilemma yet, you most certainly will. But for most of us, pricing is a never-ending battle. Determining how much to charge is one of the most important decisions you’ll make.

After you finish this article, you will know:

• The…