How to Infuse Storytelling in Your Digital Marketing Strategy

Building an emotional connection to your brand with а story

By Elna Cain

What’s the first thing that comes to your mind when you hear the term “digital marketing”? Most people probably think of online ads and aggressive marketing campaigns.

No, thanks.

Marketing to your audience doesn’t have to be off-putting or intimidating. You can connect with potential customers by using the art of storytelling. And we’re not t…