How to Use Brand Archetypes to Attract More Customers

How your business’s personality can generate interest, engagement, and sales

By Chris Fulmer

“I don’t know what it is, but there’s just something about them I like.”

Have you ever felt this way about a business?

Perhaps you liked their image, how they think, or their way of doing things. Maybe you liked what they stood for or their world view. Maybe you had no clue why you liked them so much.

Regardless, they had qualities, traits, …